Enhancing business value, maintaining family ownership continuity, and effectively growing the business as a car dealer all rely on a solid succession planning strategy. In today’s competitive landscape, family-owned dealerships must be proacti

Range anxiety—the fear that an electric vehicle (EV) will run out of power before reaching its destination—remains a primary concern for many considering an EV purchase. This apprehension often stems from misconceptions about EV driving range, ch

The numbers speak for themselves: investing in diversity is not just a moral imperative; it’s vital to business success. And the automotive industry seems to understand its importance. Over the past several decades, we’ve seen dealer principals h

DigitialDealer.com had the pleasure of speaking with Megan Proctor-Connelley and Don Monda from The Proctor Dealerships,  which comprises Proctor Acura, Proctor Honda, and Proctor Subaru in Tallahassee, FL, for an interview recently published in Dea

Digital Dealer has revealed its new branding and announced the launch of DealerPoint, a dynamic addition to its event portfolio.   This unveiling of the refreshed logos marks a symbolic step forward for Digital Dealer, aligning with its commitment

DD27 is right around the corner! In exactly one week, we’ll see you at Mandalay Bay Resort & Casino in Las Vegas, NV for over 100 educational seminars, networking opportunities, and pure innovation in one of the most exhilarating locations in t

By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before – changing the way they make purchases, especially when it comes to cars.  Understandably, this meant that the way deale

By Christine Smith, Director Digital Strategy & Sales, Digital to Dealer Direct If you own a dealership or are a BDC/internet manager, you likely use Google to deliver pay per click (PPC) ads or display ads. These are effective ways to advertise

By Raquel Rodriguez, Founder, R2 Media Connected TV (CTV) offers a major advantage in reaching Millennials, better known as the generation of cord-cutters, but many dealerships aren’t clear on what CTV is or how they can incorporate it into their c