Posts
Posts
Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsServiceTrending Industry News
Need A Tech – Keep A Tech or Other Staffer? Social Media Is Where It’s Happening Bosco!
The annual massive SEMA-AAPEX gathering (say 140,000 peeps) in Las Vegas features literally hundreds of educational opportunities in almost any area of the automotive business and technical world. This year I was particularly interested in social m
Jan 11, 2018
Turning Cash Buyers into Auto Financers
How to Drive Financing Forward in the Middle of a Cash Paying Market Advice from national, well-known financial advisors is trending these days, with recommendations for consumers to pay cash for everything – including big automotive purchases. It�
Jan 11, 2018
Posts
Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Advertising Your Tech-spertise!
Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the tech stuff. Older folks like a lot of it…especially the braking and blind spot warnings. Everyone needs a little
Jan 11, 2018
Posts
Dealer/GM NewsDigital DealerPre-Owned Sales StrategySales ManagementSales StrategiesTrending Industry News
Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
A customer walks into your dealership wanting to know all about the 2015 Acura TLX you have on the lot. Wouldn’t it be great if your sales consultant just happened to commit to memory the current Kelly Blue Book price, as well as all the features a
Jan 11, 2018
Shifting from Crisis To Opportunity
Imagine for a moment you are walking along a trail in the forest which has a swollen swiftly running creek off to your right with a 100 foot waterfall drop-off well downstream. You decide to venture over to the edge and take a closer look. As you
Jan 11, 2018
You Don’t Have to Be Blood to Be Family in the Dealership
An owner’s perspective about the purpose and who the business serves directly impacts culture, ability to recruit and retain good people, and drive performance – all of which influences customer perceptions, revenue, and profits. Often, i
Jan 11, 2018
The Art of Handling Mistakes
I recently filmed a DVD program for my online training platform on the topic of handling mistakes, and the response was even more robust than normal. I believe that’s because handling mistakes—ours and others’—is such an ongoing, real-world l
Jan 11, 2018
Posts
Data & AnalyticsDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTrending Industry News
Buck the Marketing Status Quo
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership. While both can be valuable in the right situation, the pr
Jan 11, 2018
The 2018 Big Data Landscape: You Can’t Run & You Can’t Hide
Every New Year is accompanied by a revitalized, fresh new wave of energy. It’s exciting to hit that reset with button with a renewed sense of faith as we reassess our goals and make changes to be better. I believe 2018 in particular will be a year
Jan 8, 2018