Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives — all without the h

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we have learned how to “tune out” messages that don’t inte

While auto dealers have begun tapping into technologies that can help them intelligently uncover new prospects, not all of them have caught up with the times. In the old days of marketing, we would blast out commercials. In the online age, we have tr

Amazon and Google are engaged in a war. Both produce proprietary hardware that consumers can purchase and use to access content through various means — and the competition is getting vicious. I recognize that, in terms of video marketing hostin

Buy/sell activity continued its robust pace through the first nine months of 2017, tracking towards the fourth consecutive year of over 200 annual transactions.  While that indicates continuity, we are observing some significant changes in perspecti

When it comes to helping auto marketers move cars, 2017 was a year of moving fast and equally fast growth for Facebook and Instagram. With over two billion monthly active users on Facebook and 800 million monthly active users on Instagram, people are

Dealerships offer a dizzying array of vehicle options absolutely bursting with technologically advanced attributes. Between backup cameras, blind-spot detection, and lane-keeping assist, cars have just as much in common with computers as they do with

The time has come to get real about Facebook. Gone are the days when it was “free” (except for all the time you put into it). Today, the investment required to build a thriving Facebook page full of active, engaged members can be costly.

Happy New Year! I hope you enjoyed a relaxing time with family and friends over Christmas and had a few days to recharge your batteries. Service directors will need to be at the top of their game in 2018 because dealers will be depending on fixed ops