I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one with these business owners to help them both shed waste, and make better investments is fulfilling. While I&

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something along

Wasting tons of energy and funds gearing up for making testimonial videos is just that- A WASTE. You don’t need a video team or even a lone videographer to create top-quality, high performing customer testimonials. All it takes is utilizing the thi

Taking good care of your internet sales funnel separates the powerhouse dealerships that are dominating their regions from the stores that are just getting by. Still, plenty of marketing managers are struggling to make their teams see the real-world

To grow profits in today’s automotive environment, many auto dealers are focusing on growing service department revenue. Achieving this goal presents a number of challenges, including: 1) Declining new vehicle sales volumes NADA predicts 2018 new-v

This week let’s talk about a new roll out you’ll want to capitalize on and audit. Yes, one more thing to pay attention to, but honestly if after you watch Hard Facts this week you feel that way, you’re missing the boat on existing o

With an upcoming deadline for the American with Disabilities Act (ADA), let’s take just a few minutes and talk about what this means for website owners. The ADA was signed into law in 1990, and was designed to prevent discrimination against margina

Interpreting meaning through communication can be hard. For example, the simple statement “Fine.” What does that word really mean? Ultimately, it depends on the context and, more importantly, how it’s said and the body language which happens in

When reviewing advertising and marketing strategies for the New Year, there are a few basic strategies that should be addressed for 2018. Utilizing uncommon methods for defining a target market and how it has changed, gathering information about that