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Facebook Controls Attention. That’s Why Auto Dealers Need to use Facebook Marketplace. Now, You Can with Marketplace Ads.
The average American is on Facebook and its related apps almost an hour a day. With a hold on our attention, it is the perfect place to help people do what they want to do, whether it’s watching TV (Facebook Watch), chatting with friends (Faceb
Jan 31, 2018
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Data & AnalyticsDealer/GM NewsDigital DealerMarketing StrategiesMobilePay-Per-ClickSales & MarketingSearch Engine MarketingTechnologyTrending Industry News
If It Looks Like a Bot, and Smells Like a Bot…
Many of us have heard about, or experienced robot (bot) traffic on websites. There are many forms of bots hitting our sites. There are search-spidering sites, inventory scrapers, as well as other bots we’re not quite sure of the intent. Howev
Jan 31, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesReputation ManagementSales & MarketingSales StrategiesSocial MediaTrending Industry News
The Art of Turning Complaints into New Customers
The auto industry is hyper-competitive. Consumers have countless choices for buying and servicing their vehicles; from competing franchise dealerships to independent service centers. It is thus important to do the best to not only keep your customers
Jan 31, 2018
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Dealer ManagementDealer/GM NewsDigital DealerF&I ManagementFinance & Insurance NewsTechnologyTrending Industry News
Auto Finance 2018: The Year of Digital Contracting
We live in a world where 24/7 accessibility and instant gratification has become commonplace, and the automotive finance industry is no exception. Within the past several years, businesses, private organizations, government agencies, funders, and fin
Jan 30, 2018
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipSales ManagementSocial MediaTechnologyTrending Industry News
Why Consumers Are Navigating Away from Traditional Customer Service
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer support. Just five years ago, think about how irritating it was to navigate through phone trees, just to finally reach a s
Jan 30, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTechnologyTrending Industry News
How to Navigate Error Pages Like an Expert
To err is human, and to get an error page is just another part of having a website. We’re all uncomfortably familiar with the 404 error page, but that’s just the tip of the iceberg. There are plenty of other ways you can cause an error on your we
Jan 29, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Here’s How Facebook Marketplace Will Impact Automotive
Bob Dylan hit it on the head when he said, “The times, they are a-changin.” Few things change as quickly as technology, and automotive isn’t exactly shy about keeping pace. That is to say, dealers have been using technology to sell cars as soon
Jan 29, 2018
Do You Care How You Receive Your Customer’s Money? You Should!
The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction. Well, what are consumers doing now? According
Jan 29, 2018
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Data & AnalyticsDealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesTechnologyTrending Industry News
Sweet Expectations
Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget to work with, like agencies that handle Global 1000 companies such as Nike, Apple, Nestle, or Toyota, finding an agency that can work within your
Jan 28, 2018