If the idea of utilizing Facebook Live makes you uncomfortable, trust me- you’re not alone. But it’s time to get comfortable being uncomfortable. Facebook Live offers an amazing opportunity to connect with your followers while creating a

You would think uttering a single word wouldn’t be difficult, but saying “no” can sometimes feel impossible, especially in terms of business. We equate it with being closed off to opportunity, not being able to juggle all we feel we should;

Life used to be simple. People would stay in a hotel when they needed somewhere to rest their weary head while traveling. As long as a room had a comfortable bed, working air conditioning, and a television, it was good to go. Now, people expect more.

I recently came across an article that may provide a glimmer of hope for franchise dealers: “Hitting rock bottom is the BEST thing that can ever happen to you.” It certainly seems like we’ve hit rock bottom if you look at new vehicle profits. N

If you’re a dealership marketer, chances are you’ve heard a lot about content marketing. Well, be prepared because it’s going to be even more important in 2018. The term “content marketing” covers a lot of territory with

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research. Now, more than ever, you need real-time feedback on the media habits of your customers to get some sense of the cumulative attribution leading to your sales

The evolution of digital retail is making its way through the automotive data sphere just as attribution did in the last few years. Another in a long line of digital buzzwords we cannot help but be swept up by. As we’ve all seen and experienced, th

Within your dashboards of all your various software tools, you have spreadsheets, and data comparisons for you as a sales manager, GSM, GM or Dealer Principal to review. As you already know, the data comes from many different sources. The data may co

As a dealer, you’ve probably heard of Google’s “Micro-Moments”. They are defined as “times when car shoppers turn to digital to help select the perfect vehicle for their needs”.1 These micro-moments reveal where shoppers are, what they’