We all want to capitalize on product-specific, service-specific marketing options to get our message, service or product out there. On Facebook one of the ways we can accomplish this is with the carousel ad format; we’ve talked about using those be

It’s a wide, wide web out there, and there are lots of tools and resources you can use to reach your potential new clients, but are you making your site available to them all? If you’re not considering multiple browsers while designing your site,

As modern-day consumers expect more flexibility for their transportation needs, does the traditional model of car ownership or leasing best meet their needs and expectations? Perhaps auto subscription is the best solution for the driver that desires

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your ma

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and compet

Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG.  I initially debated attending the training, as I felt my skills were pretty advanced and allowed me to do my job well.  H

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for others,

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm. I’ve spoken many times about the types of video a dealership s