Content marketing is definitely one of the marketing practices that are here to stay. As you may notice, to sell something online, you need to have a platform called website. The pages that comprise the website cannot be blank. Every website contains

Much like dating, the car buying process has almost moved online. Consumers know everything about you before they even walk through the door. It’s only a matter of time when buying a car is as easy as ordering take out. Whether you’re an OEM exec

Most dealerships spend an enormous amount of money to generate their internet leads, phone calls and floor traffic for the store. We pay photographers to take vivid, detailed photos of our inventory and our websites have become more dynamic and inter

Have you “pinned” down the right platforms for publishing your branded content? In this week’s #HardFacts, I’m explaining why your content may not only be wanted, but welcomed on Pinterest.

Love your car? Get ready to say goodbye: Soon it will be obsolete. We’re moving far beyond cars we drive to cars that drive us. But it won’t stop there. In the next decade, cars will be highly cognitive, sophisticated mobility machines powered by

Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business from the competition. These articles are based on “Truths, Myths and Everything In-Between,” a presentation I gave at D

The TV world has changed drastically over the last few years. That is, instead of reserving prime time for just a few hours every day, prime time is now anytime. As traditional cable subscriptions continue to decline, Connected TV (CTV) offers a new

Recently, I asked several dealers this question and you can ask yourself; “What percentage of data accuracy do you feel you are receiving in your CRM system?” All too often when I ask this question I get a laugh or a “probably 60%.&

When did you last buy a car? If it was in the last few years, your decision-making process likely looked a lot different than it might have 10 years ago. People no longer spend time researching cars inside a dealership and, for the most part, show up