While the possibilities available with paid social advertising may seem obvious to you, they’re not to most! I get calls regularly from people asking how to advertise better & when I ask them what their Facebook strategy looks like, I get r

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized

We’ve talked about the importance of digital marketing time and time again. But one thing we haven’t discussed yet is the importance of good digital marketing and how to avoid costly mistakes. As the Digital Marketing Strategist at J&L Market

You probably had to skip over a pre-roll ad in order to start this video. Pre-roll is a great way to advertise, but not if you’re not going to waste the 3, 10, 15 or however many seconds you have of a viewers attention with bad video. I’m

Billions of people use the internet. Many of us live there. We use the internet to do our jobs, to stay connected with friends and family, and for entertainment. In the United States, the internet is no longer a luxury, but a necessity. Much of what

Dealers and automotive agencies are constantly on the search for the best leads. But many of these leads continue to fall flat. Why? How do you generate high quality leads before paying Facebook, another social platform or your agency? Every dealersh

It’s easy to blame our issues on others, particularly when we’re not seeing the outcomes we think we deserve. But that doesn’t mean the blame belongs with them. Is there something you could be missing? Or something you’re not

Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos. In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dea