I make fun of reps during training when they do this but we have all done this. The lukewarm appointment attempt. It raises doubt and you lose credibility when this happens. Go for the kill and ask for the appointment​

Study after study finds that word-of-mouth is the single greatest influencer when it comes to sales. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer

Social can be a hard thing to master when it comes to your marketing. There are updates constantly and many are still standoffish about taking advantage of all the opportunities it offers. I want to make it easy for those of you who still aren’

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sour

The auto buyer’s path to purchasing a new car is extended and complex. There are 24 average touchpoints, 19 of which are digital (Google). In order to reach an engaged car buyer and increase foot traffic, it’s essential to adopt multiple targetin

There’s always another trade show to sponsor or attend, and the costs add up quickly. The question is “do trade shows improve sales?” In a recent survey of 100 Business Owners and Marketing Managers, 48% said they didn’t calculate their Retur

While it may seem like reality TV comes up empty-handed in terms of educational programming, it did teach us something very interesting about what consumers considers valuable. Companies and their executives could leverage this lesson into sales, and

As a dealer, you need to know that the way you advertise on Facebook is about to change. On Wednesday evening, March 28, Facebook made this brief announcement: “We want to let advertisers know that we will be shutting down Partner Categories. This

Facebook is responding to the backlash concerning their privacy policies by making life for marketers as difficult as possible. But, fear not! In this industry, we’re far from new to updates like this– but it’s always a little unner