There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas a customer’s journey used to begin and end in a showroom, it now jumps seamlessly between different channels several times. At least, the

Every dealer wants his or her business to grow. At some point (maybe it’s today), you’ll likely recognize the valuable marketing opportunities available with social media. One of the steps you’ll need to consider is hiring a social

NO UMBRELLA NEEDED Warm sunshine in April makes Florida the happiest place on earth for Digital Dealer’s spring conference and expo. This year, the skies opened on day one and showered attendees with plentiful liquid sunshine. Umbrella or not, the

A third-generation car dealer, Lee Certilman, president and dealer principal at Nardy Honda Smithtown, New York, was nominated for the 2017 TIME magazine Dealer of the Year Award. A year earlier, his dealership won the Honda 2016 Council of Excellenc

The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer! Because the simple truth is, your ‘best’ customer is probably your happiest, most satisfied customer who likes the way you do busines

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters. After all, you can s

Did you know that mobile conversion rates are less than half compared to desktop? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones

Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of – all of which are ever-changing. With the surge of newer and shinier ways to attract business across

Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in their new car, getting them to come back for regular service and maintenance (much less their next vehicle purchase) is tricky, to say the least. Wh