With disruption in traditional automotive retailing, dealers must learn how to provide affordable, flexible mobility solutions to our customers. Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family (one of the top 50 dea

 After the Cambridge Analytica story, Facebook announced that it will end the use of third-party data for advertisers. This includes Polk data provided by Oracle that is the foundation of most automotive ads in the United States. In th

 Facebook and Instagram marketing is the most targeted and cost-effective way to reach new customers. The average American is on Facebook and Instagram over an hour a day, so if you want attention, you need to learn to use Facebook and In

 Turnover is rampant in this industry. Have you ever wondered what the difference is between a leader and a manager? Do you tell or do you do? Do you blame your team for failures or do you truly coach and counsel? Toni Anne Fardette will

 Last-click attribution has long been the standard when it comes to online advertising. This model is proving to be less effective as the consumer journey becomes much more complex. With more device touchpoints, multiple ad formats, and v

Creating a content calendar is no easy feat but it’s absolutely necessary to have some way to organize our content in order to syndicate it. A few weeks ago, we talked about how to create a content calendar but in today’s Hard Facts we

 The above video describes how Walmart’s CarSaver auto buying program works for certified dealers. To apply to become a certified dealer, click here. Walmart, the largest retailer in the world, is rolling out an auto buying program, powered b

Google has partnered with Paragon Automotive, the largest Honda and Acura dealer in the nation, to create new technology that leverages the tech giant’s platform to make it easier for consumers to do business with the dealership. “We are always p

When people talk about the idea of video marketing, the focus is often almost entirely on the videos themselves, that is, the content and the SEO benefits of video. No doubt, video is an excellent tool or medium for enhancing the experience for the s