CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook’s importance to automotive marketing.

Location, location, location. It’s important, but are you really using it to your best benefit? Geo-fencing lets you target specific locations with a unique offer to create a more personalized experience for your customers, and there are lots of wa

A recent question following our Instagram series of Hard Facts episodes was “How do I post videos to Instagram from my computer?” “Can I schedule Instagram Post and Stories?” This weeks episode of Hard Facts answers those ques

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to f

Just because it’s not making a sales pitch or driving traffic to your site doesn’t mean it’s not worthwhile. Facebook and LinkedIn are great social sites for your advertising, and Instagram is too, but think of it as the laidback me

Instagram is one of the most popular social media platforms out there, but its lack of features available for a desktop experience has been a major issue for many; especially when it comes to posting! Not anymore– in today’s Hard Facts I&

 The automotive industry first started connecting to customers when OnStar was introduced in 1996. Today we are starting to see what is defined as the Cognitive Vehicle, or what we define as a self-enabling vehicle, which offers a more

 The differences between training and coaching are vast and mostly misunderstood. Until this amazingly informative session was co-created by a world-class trainer, and a top auto industry coach. Training and coaching will be compared a

 The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not eve