First of all, marketing in general is over saturated. It’s becoming more and more difficult to release a marketing campaign that stands out from the rest. Statistics show that the average consumer is exposed to thousands of advertisements each day.

Auto dealerships that want to be relevant in the mobile era are turning to Instagram, as well they should. The mobile-centric platform recently celebrated an incredible milestone by reaching one billion monthly active users[i]. To put that number in

As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way — more t

It’s pretty much impossible these days to talk about automotive without talking about digital retail solutions. That’s not surprising, now that 80% of car shopping touchpoints have moved online. But it can be hard to pin down what digital retail

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained our salespeople on ‘selling’ the USP (unique selling proposition), but today, in the era of total transpare

Traditional marketers in the auto industry typically focus only on a last-click model. This means that a lot of value in ads and user attribution can go unmeasured. Not only is it important to note the missing attribution, but what is less discussed

Is texting a part of your dealership’s communication strategy with women customers? When used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration. Read on to

Jeff Wyler Automotive Family is a Top 50 auto group based in Cincinnati, Ohio. The group offers 15 locations and a huge inventory of thousands of new cars, trucks, vans, SUVs, and commercial work trucks and vans across multiple car dealerships in Ohi

Dealers that are preparing for future tough or leaner times are looking at all options to dial down their cost structure. They are looking at headcount, floor plan, compensation structures…the usual approaches. While I am a big proponent of managin