REDWOOD CITY, Calif. – OPENLANE, Inc., a leading online auction company in North America for automotive dealers to buy and sell wholesale vehicles, today announced a free 30-day Buy-Back Guarantee Plus on qualifying purchases to dealers on its U.S

The growth of technology and particularly the Internet has made it possible for small and medium-sized businesses (SMBs), like car dealers, to accomplish much of their marketing and advertising without outside assistance. For example, every dealer sh

A few years back I authored an article for Dealer magazine exploring the two basic types of customers considering the purchase of a vehicle. The ‘Wanna Buys’ who are interested in trading up for no other reason than they just ‘want to,’ and t

Your prospect database is one of the most valuable marketing tools for determining what you could do to get those few extra deals per month. Let’s say you sell 200 cars a month. If you have a 30% closing ratio, which means you see about 667 prospec

I have had the privilege in my automotive career since 1971 to see a lot of old brands go out and a lot of new brands come in, with many model changes.  I, like many of you out there, suffered in 1980/81 with a Chrysler franchise and all the problem

There are three primary factors in staffing that will shape your business destiny.  They are your levels of clarity, empowerment and accountability.  Clarity: having well-defined job descriptions AND a 40,000 foot view of your Corporate Play Book,

I’m not a gambling man, but I bet if I asked 100 dealers on the street what they thought about STAR, the majority of them would think I was asking about science fiction, entertainment or even some sort of new hybrid. However, what I would really be

Do you remember this slogan? AdAge.com ranked it one of the top “Slogans of the Century”, along with: “Just do it” (Nike), “Tastes great, less filling” (Miller Lite), and “We try harder” (Avis). “Let your Fingers do the Walking” w

How does a stay-at-home mom – with no experience in selling cars, who threatened to drive her leased Expedition through a car dealership’s showroom window – land a great job as customer relations director at that same dealership, one of the bes