WOODCLIFF LAKE, N.J. — The age of “gamification” has come, and BMW Group Financial Service is bringing this social nuance to its customer base of nearly 1 million individuals. Beginning with the development of a new and unique mobile and social

  Join Ed Kovalchick, CEO Net Profit Inc., for a webinar on Thursday, August 25 at 11:30 a.m. EST on: The Garage® –  A Strategy For Surviving The Coming Crash In Customer Repair Order Count. Click here to watch Ed’s video explainin

According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 48% during the month of July 2011. This information is based on statistics for national automotive Internet behavior for June 2011.   Below are

According to a story from Autoblog.com, Nissan may start using the social networking site for more than just posting interesting content. The story said the automaker responds to all of the posts on its Facebook wall, positive and/or negative, from i

RESTON, VA – comScore, Inc., a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 65.1 percent of search queries cond

Dealers are using their ad dollars more and more for marketing on social media sites online than actually at their dealerships, according to a story from USAToday. The story said dealerships don’t have actual sales that they can contribute to their

Cedar Falls, Iowa – Due to recent supply disruptions in vehicle production, Mudd Advertising has enhanced their Equity Review Program with more robust features that aim to help dealers increase their inventory, attain high-quality trades and create

In the August issue of Digital Dealer magazine, I introduced the concept of “Digital Marketing Independence” and asked the question “can dealers do it all themselves?” The short answer, for those who did not read that piece, is simply “no,�

AUBURN HILLS, Mich. — New 30-second spots begin in third quarter and emphasize ‘The SUV is Back’ Television and digital advertising demonstrate 2011 Dodge Durango’s best-in-class driving range, power and towing capacity, seati