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Data: Higher Prices Double Length of New Car Negotiations

BURLINGAME, Calif. — CarWoo! data, obtained from their online MarketPlace for new car buyers and sellers, reveals that after peaking during July, the rigor of negotiation appears to be lessening as new car prices begin to return to first quarte
Sep 1, 2011

Automaker’s Facebook Page Replaces Operators

According to a story from AutoTrader.com, Nissan is looking to use their Facebook page for more than just posting interesting content. The story said the automaker’s Facebook page is turning into a place for consumers to post questions they would n
Sep 1, 2011

Demystifying SEO and Organic Search

If you have 150 pages with duplicate titles, you lose the ability to make that page unique to the search engines  With 80% plus of both new and late model used shoppers using Google in the search process, you could be losing market share if you rely
Aug 31, 2011

comScore Reports July 2011 U.S. Mobile Subscriber Market Share

RESTON, VA,– comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2011. The study
Aug 31, 2011

Dealer-FX Appoints James E. Knight as Vice President of Sales

Toronto – Dealer-FX Group, Inc. announced today that James Knight has joined  Dealer-FX and been named Vice President of Sales. A seasoned executive in the automotive industry,   he will oversee North American sales as the company continues its
Aug 31, 2011

TrueCar.com: September 3rd is Best Day to Purchase a Vehicle

SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasts, has found the best new car deals on vehicles including cash, finance and lease deals available nationwide, and is forecasting that Saturday, September
Aug 31, 2011

Kia Brings Back Hamsters for Kia Soul Ad Campaign

IRVINE, Calif. – When the funky Soul urban passenger vehicle arrived in 2009 it announced Kia Motors’ design-led transformation and immediately stood out from its boxy competitors with an intriguing combination of eye-catching looks, a u
Aug 31, 2011

Nissan Launches New 2012 Versa Sedan With Multi-Platform “Most _____ Per Dollar” Marketing Campaign

FRANKLIN, Tenn. — In support of the roomy, all-new 2012 Nissan Sedan, which is on sale now at Nissan dealers nationwide, Nissan today revealed a fully integrated, multi-platform “Most _____ per dollar” marketing campaign.  Celebrat
Aug 31, 2011

Mudd Advertising Announces Mobile Advertising Solution

Cedar Falls, Iowa – In an industry driven by technology, mobile isn’t just along for the ride – it’s clearly directing where the automotive advertising world needs to go.  Mudd Advertising continues to advance their technology and improve de
Aug 30, 2011