How can you bring more customers into the showroom? One automaker thinks the answer to bringing more awareness to its new vehicles is an app for the Apple iPhone and iPad. A story from Mobile Marketer.com, said Volkswagen has a new app for the iPhone

PORTLAND, Ore. – DealerMine Corporation, provider of the obsolescence management service for auto dealers, announces it helped Hendrick Honda of Charlotte, NC reduce its investment in idle parts inventory and save over $125,000 dollars on new parts

New York – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, released a global telecom research titled, “The Comprehensive Guide on How to Leave an Effective Message.” The new study shows

Does comedy work for advertising cars? Will it bring more car shoppers into the showroom? One automaker seems to think so. After such a hard year, American Honda is turning to humor and comedy in their new ad campaign, a story from AdvertisingAge sai

WASHINGTON  — Audi took the top rank in the second-annual Prestige 100®: China IQ, which measures the digital footprint of 100 prestige brands in China, the world’s fastest-growing luxury market. The study was developed by NYU Stern P

At Bass Sox Mercer, we are receiving more and more calls from dealer clients concerning manufacturer advertising programs. The questions range from asking whether a manufacturer can set minimum advertising prices, to whether a manufacturer can enforc

The stakes are high for today’s marketing departments.  As evidenced in the recent departures of CMOs at automotive, consumer packaged goods, and software firms, it is imperative to maintain a finger on the pulse of the consumer.  Getting the mar

SANTA MONICA, Calif. — September 8, 2011 — Edmunds.com, the premier online resource for automotive information, has announced the addition of a used car inventory search tool that makes it easier for car buyers to shop for and compare used veh

Manheim Consulting’s monthly auto industry brief reported August 2011 wholesale used vehicle prices decreased when compared with July 2011’s numbers, down 1.7%. The Manheim Used Vehicle Value Index is still up 4.1% (123.7) over August 2010 w