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smart Brand Launches an unbig Ad
MONTVALE, N.J. — smart, the quirky, iconic vehicle that created the microcar segment in the U.S. gets its first primetime television appearance tonight with the debut of a new advertising campaign. The campaign is the first part of an extensi
Sep 21, 2011
Ad Campaign Continues ‘Imported from Detroit’ Message
Auburn Hills, Mich. – The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300. The new commercial continues the “Imported from Detroit”
Sep 21, 2011
Nissan Brings the Next Level of Innovative Marketing
FRANKLIN, Tenn. — Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony Digital Inc., announced the premiere of GT Academy USA, a reality show that takes 16 Gran Turismo 5 gamers
Sep 21, 2011
Porsche Announces New Vice President, Marketing for U.S.
ATLANTA — Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta. Oosthuizen comes to PCNA from Porsche Middle East & Africa FZE, the fou
Sep 21, 2011
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Dealer ManagementDealer/GM NewsDigital DealerPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Blue Collar Focus Results in Solid Gold Returns
Some 30 years ago, one of my best friends in the car business gave me the greatest advertising lesson of my life. “Appeal to those who don’t think they can afford a vehicle, and watch your grosses grow.” Another of his favorite sayings was “J
Sep 21, 2011
comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2011
RESTON, Va. — comScore, Inc., a leader in measuring the digital world, released its monthly analysis of U.S. web activity at the top online properties for August 2011 based on data from the comScore Media Metrix service. Millions of Americans p
Sep 21, 2011
Subaru Selects MWW Group as Agency of Record
NEW YORK — MWW Group, one of the top-ten global independent public relations firms, today announced that it has been selected as agency of record for Subaru of America, Inc. As agency of record, MWW Group’s Consumer Lifestyle Marketing
Sep 21, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Automaker Finds Family Role of Car Pool King is Changing
DETROIT – As children across America head back to school, a new survey commissioned by Chevrolet finds that many fathers in America are taking more of an active role in before-and after-school carpooling duties, with utility vehicles the preferred
Sep 20, 2011
MaximTrak Technologies and F&I Administration Solutions LLC Announce Strategic Partnership, Integration
Wayne, PA, September 20, 2011 — MaximTrak Technologies, a leading systems developer for the retail automotive, motorcycle and powersports finance and insurance industry (F & I), today announced a strategic partnership and integ
Sep 20, 2011