How can you implement cost-effective marketing strategies that are designed to increase your fixed operations sales? There are 10 marketing approaches for your services and parts departments that will help drive more traffic to the fixed operations d

A special 10-session track for Dealership Fixed Operations will be a new addition to The 11th Digital Dealer Conference & Exposition, October 5-7, at The Mirage, in Las Vegas, NV.   This 11th conference offers automotive dealers and managers mo

Liz Kelly – e-commerce director for Suntrup Nissan/Volkswagen, two Suntrup Hyundai locations and Suntrup Kia, in St. Louis Missouri — takes a dive in and do it approach to Internet marketing that has paid off handsomely. Suntrup Nissan/Volksw

IRVINE, Calif. — Consumer car research website, zAutos.com, launches its Used Car Portal, a consumer’s complete source for information on used vehicles across the United States. The new application takes viewers step by step through the p

According to The New York Times, California has recently passed a used car law to help protect consumers. The law, the story said, requires dealers to check used cars on their lot for potential government issued problems. If the dealers find anything

Irving, Texas — myAutoloan.com, an online direct-to-customer auto finance company, launched their newest consumer tool last week called an Interest Rate Estimator. “We took a look at our most frequently asked questions and customers were

SANTA MONICA, Calif.  — An estimated 1,038,052 new cars will be sold in September for a projected Seasonally Adjusted Annual Rate (SAAR) of 12.9 million light vehicles, forecasts Edmunds.com, the premier online resource for automotive informati

Sales of plug-in electric vehicles (PEVs) are expected to accelerate rapidly over the next several years, posting a compound annual growth rate of 43% between 2011 and 2017, with annual sales reaching almost 360,000 vehicles by 2017.   Adoption of

Over the past couple of years, dealership inventory and sales operations have gone through significant changes. And while these new ways of doing business have been met head on and with much enthusiasm, the benchmarks against which your sales and