Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes an entire conference focused solely on analytics and attribution. Dealerships continue to invest in tools that provide only a p

Back in the early 1990s, the Internet was in its infancy. As a new phenomenon, not every business was sold on its benefits, or even why they should use it. This posed a problem for Cisco, a company whose main product at the time was routers. Cisco n

Unless you have been ignoring Social Media, Industry Conferences and Publications for the last year you have probably heard how great Facebook can be for selling cars. At the same time, you are probably thinking the same thing 95% of the other salesp

Search engine optimization is one of the most misunderstood marketing strategies in the automotive industry. Why? It’s because many dealerships limit the scope of their SEO strategy to non-branded keywords; in other words, they ignore search terms

This isn’t your Grandfather’s workforce anymore. ? It’s no secret that in this day and age, it’s harder than ever to retain young staff. The stats don’t lie—43% of millennials will stay LESS THAN TWO YEARS within your organization! Wh

A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes  a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure! I have been i

Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales communicate in the 15-25 hertz (Hz) range. Whales, for the most part, can communi

As always, thanks for watching! I hope my content is keeping you entertained. Did you know I post EVERY week? Be sure to subscribe and keep checking in to stay up to date on my latest videos! By the way, if you’re wishing I’d cover a certain topi

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself — posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it�