Differentiation. What is it? I don’t know about you, but I am sick to death of people throwing the word differentiation around with no specific, precise course of action. It is essential that we accentuate specific differences between us and the st

DETROIT – Independent film makers from 32 countries are offering their interpretations of Chevrolet’s “Everyday Hero” for a chance to have their 30-second ad aired during the telecast of Super Bowl XLVI. Now, fans can cash in by sharing with

SAN FRANCISCO – Genstar Capital, LLC, a middle market private equity firm that focuses on investments in selected segments of the insurance and financial services, software, life sciences, healthcare, and industrial technology industries, in partne

INDIANAPOLIS, IN – iTapMenu has announced the launch of a next generation F&I menu application, with plans to go live on January 16, 2012.  iTapMenu replaces the antiquated, “paper” menu selling process with a web-based solution, featurin

COSTA MESA, Calif. — NADAguides.com, the most comprehensive new and used vehicle information provider on the Internet today, announces its Consumer Market Interest Report for the third quarter of 2011 – indicating a continued trend of intere

SANTA MONICA, Calif. — The Ford F-150 is the top-selling new vehicle of 2011, while the Honda Accord is the best selling used car of the year, reports Edmunds.com, the premier online resource for automotive information. Edmunds.com’s rev

Over the last few weeks, I have been spending time discussing the value and benefit of social media with dealers. Invariably, the conversation quickly transitions to “how can I measure the ROI of social media?” When it comes to social media, deal

When you read the forward from the book: “Marketing Used Cars” written by Paul G. Hoffman and James H. Greene, which is the article for this month, it will amaze you that absolutely nothing has changed in sound business principles in our

PALO ALTO, Calif and EMERYVILLE, Calif. – Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of