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Mercedes-Benz Financial Services Receives Over $50 Million in Payments Via Mobile Channels
NEW YORK — Since introducing its iPhone app giving customers the convenience to make payments anytime, anywhere just over two years ago, Mercedes-Benz Financial Services (MBFS) has received over $50 million in payments via mobile channels R
Jan 20, 2012
Group 1 Automotive Acquires Volkswagen Dealership In San Antonio, Texas
HOUSTON — Group 1 Automotive, Inc., a Fortune 500 automotive retailer, this week announced the acquisition of Rod East Volkswagen in San Antonio, Texas. The dealership will be renamed Volkswagen of Alamo Heights and is expected to generate $48
Jan 19, 2012
Nissan Named One of Top Brands on Twitter for 2011; Surpasses 500,000 Facebook Fans
FRANKLIN, Tenn. — Celebrating success on the brand’s social media channels, Nissan North America recognized how important tools like Twitter, Facebook and YouTube have become to build brand loyalty, engage directly with consumers and generate
Jan 18, 2012
VW Introduces “Golf R Drivers Forever” iPad® App
Herndon, VA – With the arrival of its performance icon to U.S. dealerships this month, Volkswagen announced today that it is bringing the all-new 2012 Golf R to a mass audience via an iPad® app. Created with the enthusiast community in mind,
Jan 18, 2012
The Titan Agency Partners With Rolls-Royce Motor Cars Atlanta on Digital Marketing Initiative
ATLANTA — The Titan Agency, an Atlanta-based executive marketing agency (EMA) with offices in Miami, has added Rolls-Royce Motor Cars Atlanta, a leading dealer of the legendary luxury brand in the Southeast, to its client roster. Titan, who
Jan 18, 2012
Kantar Media Reports Super Bowl Spending Reached $1.72 Billion Over The Past 10 Years
Historical Advertising Data Showcases Super Bowl’s Biggest Spenders, Rising Ad Rates, Competitive Clutter and First-Time Advertisers New York, NY – On February 5th, two football teams will take the field in Indianapolis to vie for the Super Bowl
Jan 18, 2012
Posts
Digital Dealer
Audi Uses foursquare
HERNDON, Va. — This winter, Audi and the U.S. Ski Team help enthusiasts discover the best skiing in America. Members of the U.S. Ski Team, including Olympians Lindsey Vonn and Andrew Weibrecht, are contributing tips with the best skiing destina
Jan 18, 2012
AutoShopper.com and ThatsUs.com Take Dealers over the Top with Strategic Cross Media Marketing and Metrics
ORLANDO, FL — With AutoShopper.com’s website buyers can find a million new and used certified pre-owned cars from thousands of auto dealers and private sellers. Now with new open source technologies being added to its dealer management struc
Jan 16, 2012
Harris Corporation and Automotive Broadcast Network to Deploy Scalable Digital Out-Of-Home Solution to 1,000 Dealerships
MELBOURNE, FL/DENVER — The Automotive Broadcast Network (ABN) has selected Harris Corporation (NYSE:HRS) as its vendor of choice for a dynamic, scalable Digital Out-Of-Home (DOOH) solution to augment its popular Dealer TV broadcast at auto dealer
Jan 16, 2012