There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment –

Facebook is looking to make it easier for brands to connect with one of their most powerful tools– Influencers! Brand Collabs Manager allows advertiser to search through lists of creators and influencers based on the demographics of their audie

When it comes to finding shoppers, Pinterest is the place to be. Promoted Pins and Rich Pins drive exponential traffic in comparison to other social media platforms. Traffic driven from Pinterest earns, on average, $58.95 more than traffic driven fro

While virtually every car buyer conducts hours of online research before they purchase a vehicle, the overwhelming majority simply show up on dealers lots with no prior communication. They don’t call, submit a lead or chat with your team. They’re

Scot Eisenfelder explains the differences between personalized and broadcast media and how engaging with consumers on multiple media channels will benefit your dealership.

The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looki

As I wrote in my April 2018 article, Google’s “Questions & Answers” feature is both the latest challenge and opportunity for dealerships.  Introduced in August of 2017, “Questions & Answers” is a channel for anyone with a Google ac

Dealerships are coming around and increasingly realize the importance of having a good social media presence. Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing a

As dealership data increasingly goes digital, so too do the criminals who are looking to steal your customers’ valuable information. By falling victim to a data breach, dealerships can suffer damages in the form of fines, a diminished reputation, a