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Study: All Media Improving, Budgets for Digital and Mobile Especially Strong
NEW YORK – In the latest installment of its flagship “Advertiser Intelligence Reports (AIR),” Advertiser Perceptions, the media industry’s leading provider of research-based advertiser insight and guidance, has found continued optimism for 20
Mar 28, 2012
Chevrolet Selects Global Advertising Agency
DETROIT – After a creative account review, Chevrolet has selected a newly formed company, Commonwealth, as its new global advertising agency, responsible for the development of creative campaigns across all platforms for Chevrolet global advertisin
Mar 28, 2012
ADP’s HR Business Process Outsourcing Clients Can Realize Cost Savings of Up to 40%
ROSELAND, N.J. — ADP®, a leading provider of business process outsourcing, payroll services, benefits administration and integrated computing solutions for vehicle dealers, today announced the findings of a study conducted by Sourcing Analyt
Mar 28, 2012
Survey: Social Media and Mobile Help Car Owners Save Time and Money
CARSON, Calif. — The growing population of DIYers seeking answers to their auto repair problems is increasingly turning to social media: AutoMD.com today reported that nearly 80,000 consumer repair questions have been answered by individuals at
Mar 22, 2012
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Digital Dealer
Chairman and CEO of The Wolfington Companies Shares How the Best and Brightest Dealers Integrate Traditional and Digital Marketing to Attract, Sell, Service and Retain More Customers for Less Cost
Sean Wolfington, chairman and CEO of The Wolfington Companies, is sharing his expertise with automotive dealers and managers on how the best and brightest dealers integrate traditional and digital marketing to attract, sell, service and retain more c
Mar 22, 2012
SunTrust Partners with TrueCar to Provide Online Auto Buying Service
ATLANTA and SANTA MONICA, Calif. — SunTrust Bank and TrueCar, Inc. have partnered to provide online access to a trusted auto buying service powered by TrueCar. The SunTrust Auto Buying Service, located at www.suntrust.com/autobuyingservice,
Mar 21, 2012
Audi Brings Back #WantAnR8 Campaign With New TV Spot and Twitter Contest Launching
HERNDON, Va. — After record consumer response in 2011, Audi is bringing back its famed #WantAnR8 Twitter campaign where fans can tweet for the opportunity to get behind the wheel of a 2012 Audi R8 for a day. The #WantAnR8 hashtag will appear
Mar 21, 2012
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Operational Effectiveness plus Social Effectiveness equals Explosive Growth
The arrival of a lead is the moment of truth. The speed and quality of your initial response and the effectiveness of your follow-up will determine whether the sale goes to you, or to the dealership down the road. Creating an end-to-end sales process
Mar 21, 2012
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Digital Dealer
Digital Air Strike Co-Founder/COO and Top Dealers Discuss Findings of Social Media Trend Report
Alexi Venneri, co-founder and COO, Digital Air Strike, and a panel of top dealers will share with dealers and managers the findings of the 2012 Social Media & Reputation Management Trend Report. This panel of top dealers includes: Brian Benst
Mar 21, 2012