Having all of the technology in the world will not help you when it comes to the human touch, communicating and connecting with customers in a way that not only builds commonality, but gives the customer the “I gotta guy” feeling. The biggest buz

NEW YORK – In the latest installment of its flagship “Advertiser Intelligence Reports (AIR),” Advertiser Perceptions, the media industry’s leading provider of research-based advertiser insight and guidance, has found continued optimism for 20

DETROIT – After a creative account review, Chevrolet has selected a newly formed company, Commonwealth, as its new global advertising agency, responsible for the development of creative campaigns across all platforms for Chevrolet global advertisin

ROSELAND, N.J. — ADP®, a leading provider of business process outsourcing, payroll services, benefits administration and  integrated computing solutions for vehicle dealers, today announced the findings of a study conducted by Sourcing Analyt

CARSON, Calif. — The growing population of DIYers seeking answers to their auto repair problems is increasingly turning to social media: AutoMD.com today reported that nearly 80,000 consumer repair questions have been answered by individuals at

Sean Wolfington, chairman and CEO of The Wolfington Companies, is sharing his expertise with automotive dealers and managers on how the best and brightest dealers integrate traditional and digital marketing to attract, sell, service and retain more c

ATLANTA and SANTA MONICA, Calif. — SunTrust Bank and TrueCar, Inc. have partnered to provide online access to a trusted auto buying service powered by TrueCar.   The SunTrust Auto Buying Service, located at www.suntrust.com/autobuyingservice,

HERNDON, Va. — After record consumer response in 2011, Audi is bringing back its famed #WantAnR8 Twitter campaign where fans can tweet for the opportunity to get behind the wheel of a 2012 Audi R8 for a day.  The #WantAnR8 hashtag will appear

The arrival of a lead is the moment of truth. The speed and quality of your initial response and the effectiveness of your follow-up will determine whether the sale goes to you, or to the dealership down the road. Creating an end-to-end sales process