“Why isn’t our Facebook page taking off?  We need more fans!” This phrase is something I hear on a regular basis from dealers.  Growing a community on Facebook is an elusive task for some dealerships.  We used to advertise and t

DALLAS — Santander Consumer USA Inc. (“Santander”), an industry leader in auto financing, has expanded its Santander Auto Finance lending program to include the prime tiers. This new “full spectrum” of auto lending will

SANTA MONICA, Calif. — Light vehicle sales are expected to continue at a healthy clip in May, reports Edmunds.com, the premier online resource for automotive information. Edmunds.com estimates that 1,391,163 new cars will be sold in May, for an

DETROIT – The Chevrolet Volt is winning new customers to the brand from the competition with the Toyota Prius topping the list of most traded-in vehicle followed by the Toyota Camry, Honda Civic and BMW 3 Series. “I owned a Prius for six years an

What if from the moment of lead arrival up to the point of sale, you could deliver the customer just the right information at just the right time, for every single lead? What if, as you were doing that, you could ensure your dealership was fully enga

NEW YORK — Sirius XM Radio and Audi of America this week announced customers who purchase 2013 model year vehicles equipped with MMI Navigation Plus or MMI Navigation Plus with MMI Touch will receive a 4-year subscription to SiriusXM Traffic,

IRVINE, Calif. — Total Car Score, one of the most comprehensive automotive ranking and comparison websites, has named the 2012 Forte sedan and hatchback to its “Top Cars for College Grads” list.  This roster of over-achieving compa

According to a story from The Detroit News.com, General Motors is pulling its paid advertising off of Facebook. The story said GM will still keep its Facebook Fan Pages. Click here to read the full story.  What do you think of GM’s decision to pul

I facilitated a “Best of the Best” panel discussion at the 12th Digital Dealer Convention in Orlando last month. The focus of the panel was dealer applications of video, specifically to drive organic search and website conversion. During the 12th