In last month’s article in the July 2012 issue of Digital Dealer magazine: “What changed with CAN-SPAM? E-mail Series, Part II,” I discussed the Federal CAN-SPAM Act, created to curb the growing problems of email spam, otherwise known as un

88% of mobile phone users check their email via a handheld device daily NEW YORK, NY — Though email increasingly competes with other digital channels for consumers’ time and attention, a new eMarketer report finds it continues to be an effective

Test drives are fundamental to car dealership operations, and from the customer’s point of view they are a great touch point to experience everything a car has to offer, but according to a recent Maritz Research study 11.4% of car buyers didn’t t

My team and I recently concluded a large number of spend assessments, across many dealerships, in various cities, under various ownership structures.  We interviewed many dealer principals and CFO’s as a routine part of our process and as such, I

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q2 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $43.2 billion for the quarter, up 15 percent versus year a

DEARBORN, Mich. – For most people, buying a new car, truck or SUV is the second-biggest purchase they make after their home, so ensuring the process is as easy and stress-free as possible is critical to customer satisfaction. The new SHOWCASE app b

Let’s talk about the unique challenges today for dealers when it comes to social media. Many still believe social media marketing is “free.” I don’t have to remind you that nothing in life or business is ever free. Social media marketing take

CAMBRIDGE, Mass. — A study released today by CarGurus, the auto research and shopping site, suggests that when it comes to buying a car, men tend to shop longer and spend more than women. The CarGurus study, which examined gender differences in

AskPatty.com is pleased to announce the unveiling of the all-new AskPatty.com website featuring an updated interface, enhanced usability, and all new features including the Ask Patty Marketplace powered by LemonFree. Thousand Oaks, CA — AskPatt