Audi kicks off football season today with a new advertising and marketing campaign for the 2013 Audi S Models. For the first time in its history in the U.S., Audi is introducing its full line of S Models, bringing the Audi sport performance story to

BURLINGAME, Calif. — To provide the most efficient, useful, and comprehensive online marketplace for automotive buyers and dealers alike, CarWoo! today announced that DealerTrack‘s PaymentDriver and FinanceDriver tools will be directly in

Recently I was asked what I thought the three most important issues were regarding advertising. In order, they would be perception, relevance and recency. These three cover a broad marketing spectrum. Perception, the most critical, defines how you ar

Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book, had the following points to say on this month’s new-car sales results. Consumers paid between 5 to 8% below MSRP on average in August, not including cash incentives.

Given the variety of channels and platforms that are coming online at seemingly hyper speed, it’s more important than ever that you get the fundamentals right. Whatever channels you currently  use to merchandise your inventory, store and specials,

Jumpstart Automotive Group Reveals Top Contender with Online Shoppers   San Francisco, CA – Nissan is battling for the best-selling midsize sedan spot this year – a move the automaker’s CEO Carlos Ghosn touted at the New York Auto

CarFinance.com survey finds consumers apprehensive about new car price negotiations and low interest rates; offers car buying and auto finance tips to simplify process IRVINE, Calif. — In part two of a recent survey from CarFinance.com, a webs

Real-time Research Shows Midsize Sedans Most Preferred in July Palo Alto, California, USA—According to Market Insight Corporation, although still popular with US female auto shoppers, preference for the “Crossover” body styles have been decreas

Dataium LLC’s CEO and co-founder Eric Brown and Dataium LLC’s president and co-founder Jason Ezell will lead a panel discussion on new digital technology.  Their panel will consist of executives from the leading CRM and website providers, automo