IRVINE, Calif. — With the 2012-13 NBA season about to tip off, Kia Motors’ global brand ambassador, superstar Blake Griffin, is back in a series of humorous new television commercials featuring the fast-growing automaker’s best-sel

So the old saying goes, “I know half my advertising is wasted, I just don’t know which half.” But that is an old saying, and today with new technology and advanced analytics you no longer have to operate in the dark. Advertising effectiveness w

Study of 5,000 U.S. Consumers Identifies How Consumers Buy Autos, Cell Phones, Computers, Credit Cards, Health Plans, Insurance Policies, and Televisions WABAN, Mass. — Temkin Group, a leading market research and consulting firm that helps orga

MENLO PARK, Calif. — Facebook, Inc. (NASDAQ: FB) this week reported financial results for the third quarter, which ended September 30, 2012. “As proud as I am that a billion people use Facebook each month, I’m also really happy tha

Second transaction in a week toward goals of pursuing strategic alternatives for the international businesses DETROIT — Ally Financial Inc. (Ally) today announced that it has reached an agreement to sell its Canadian auto finance operation, All

New “Auto Shopping On-the-Go with Mobile” Study by Briabe Mobile Demonstrates Mobile is Key to Reaching Consumers Los Angeles, CA — In an age when almost everyone has a smart phone, 87 percent of car shoppers are already using or planning t

Alpharetta, Ga. – InspectMyRide.com, one of America’s largest consumer car inspection services provider, has been selected as the exclusive vehicle inspection provider for Swapalease.com, an industry pioneer and leader in lease transfers and leas

According to Ricky Beggs is the VP, Managing Editor at Black Book – National Auto Research, there has been growing hype over the new mid-size cars being introduced for 2013, with particular emphasis on stronger competition from domestic makers.

BOULDER, CO —  Most brands understand the importance of an active, engaged Facebook community, but few brands know how to build one. Fan participation is never strong enough, so brands do what they think makes sense: focus on getting more fans