Last week I explained a little bit about Google’s forthcoming update– Store Visits Tracking. But this week, we’re going all in. If you’re a marketer– you’re finally going to be able to show your clients exactly wha

Join us this October 16-18th in Las Vegas, Nevada for 100+ actionable seminars, networking opportunities, and innovation – in one of the most exciting locations in the world. Digital Dealer 25 will feature an agenda packed with the industry’s mos

The platforms we utilize most as advertisers are changing— some for the worst, and others for the better. That’s right… I’m talking about Google and Facebook . Regardless, your campaigns need to be ready for those changes— which

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it’s important for marketing & revenue.

“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s senior vice president of marketing and managed services, on the pressing topics and issues within the fixed operations world. Question: What % of my RO’s should I be i

In a recent blog, I wrote about how content marketing is more of a long-term play. In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these sal

Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads. In the car shopping process

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage th

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perf