Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, som

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a custome

Breaking News: You take more money to the bank grossing $0.70 per dollar than you do grossing $0.02½ per dollar! According to the NADA DATA report released earlier this year, the average new car gross is 2 ½% and it’s been dropping every year for

A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget.” One of the biggest “problems” we marketers have created lately, in my opin

The dealer management system (DMS) touches every aspect of a dealership’s business. It can collect, store, manage and interpret data across a dealership group’s many rooftops. It is the gatekeeper to not only customer data, but also a dealership�

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, in

Have you ever told a customer, “Your brakes are fine, but your alignment is totally out of whack!”? The same concept may also apply in your dealership. Everything seems fine, but if your frontline employees answering the phones aren’t driving t

Most of you know that backlinks matter for SEO, but do you know why? If you’re new to the digital space, you may not realize how important backlinks are; or that their importance ebbs and flows as the search algorithm is updated. Understanding what

In the retail world today, consumers have grown accustom to quick, easy, and digital processes. Take Google and Amazon as examples – these companies provide easy, engaging, and mobile shopping experiences that allow consumers to make purchases in j