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Google Authorship Improves Reputation for Car Dealers

New from AutoRevo, debunk the typical “shady used car dealer” stereotype by giving your search result some distinction. Developing Google Authorship with a picture, and some accessibility will improve your reputation. Discover how adding
Apr 4, 2013

Service-Area Businesses Say Hello to Google Plus Local

In the latest from Grazitti, experts explain the move from Google Places to Google Plus Local, and what it means for businesses that provide service. Benefits of no longer having to use Google Places, and what Google Plus Local will bring for busines
Apr 4, 2013

Email Marketing: Quality Versus Quantity

New from Clickz, email marketing strategies and their best use for businesses get a thorough look. Model statistics from quality versus quantity emailers give overall daily and annual comparisons on the types of increase in clicks better email campai
Apr 4, 2013

Twitter’s “If This Then That” Campaign in Brief

From Marketing Tech Blog, Twitter’s “If This Then That” (IFTT) campaign is revealed. A quick method of setting up tweets and tweet scheduling, this tool can be ideal for businesses without the budget to invest in a Twitter/Social ov
Apr 4, 2013

YouTube Best Practice: Developing Better Video Ads for Vehicle Sales

Cobalt provides insight on car-buying through developing a YouTube channel. Inventory targeting with video can drive more views on your Vehicle Details Page, and result in a greater ROI. Where and how to link your site, vehicle details and maximizing
Apr 4, 2013

The Results Are In: Email Marketing Delivers Impressive ROI

From eConsultancy, the latest results are in: check out how in-house marketers rate performance of their company’s email campaigns. A breakdown of various searches, email, PPC, content, social and more marketing campaigns allow the viewer to di
Apr 4, 2013

What Not to Do: Facebook Ad Image Fails

Search Engine Watch critiques big brands for shoddy Facebook images. A top list of brands and images that are effectively useless in their ability to promote the company for reasons varying from bad pixel-ation to too-tiny type and picture. Keep your
Apr 3, 2013

Dealer’s Clean Up Reputation By Yelp Image

From F&I Magazine, all sources point to one fact: it pays to be social. Customer Relationship Management, or CRM, is not some mysterious thing sold or mastered in the IT division, but an accessible tangible that may improve a dealership’s
Apr 2, 2013

Tweeting the Auto Industry? Best Practice & More

From NCMi, find out the top 10 types of posts dealers should make to be effective. Safety measures and password guidelines to avoid getting hacked are also reviewed, and the best ways to make Twitter to serve your business successfully are available
Apr 2, 2013