Whether it’s praise or criticism, General Motors dealers across the country want to hear from the customers they serve, and be able to respond quickly. Maritz Research created a new tool to help them, DealerPulse Mobile, an app that sends up-to-dat

Guerilla marketing and Shark Week, from ActivEngage. It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week! First conceived in 1987, this has been cable’s longest-running promotion a

Ally Financial will introduce the first of several new ads in August that showcase diverse dealers. The ads are the latest addition to Ally’s “Success Stories” campaign, which celebrates the dealers and their leadership in the commu

Joe Verde Sales & Management Training, Inc., announced the release of a new eBook titled “An Auto Dealer’s Guide to Five Quick Ways to Grow.” The eBook is one of the most popular excerpts from Joe Verde’s guidebook for auto dealers and ma

According to The Detroit News, Apple hopes to make moves in the auto market. While Steve Jobs regretted not making an iCar, Apple Inc. for years was ambivalent about the auto industry. Now it’s vying for dashboard space held by Microsoft Corp., Bla

DealerCentric Solutions, the consumer finance management system innovator, today launched ID DriveTM, a patent-pending ID scanner technology that gives dealerships the most powerful protection against fake IDs and identity theft imaginable. ID theft

Audi of America product and marketing planners are looking forward to the debut of the new Audi A3 sedan in the U.S. market next year, figuring that the combination of the sedan profile with technological advancements such as 4G LTE connectivity will

As children we all played the game of “grapevine” where one person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group. A message that starts out as ̶

We’ve all heard of the benefits that mobile technology can deliver in the service lane: a faster write-up process, more time spent with the customer and a streamlined workflow. If you’re thinking about buying tablets for your service department,