The 5 most useless metrics in marketing, from iMediaConnection. Digital marketing is an uncertain environment. Apart from the new channels and modes of interaction with consumers, there’s also the ability to record, measure, and report on every

Wireless cell phone charging may be the next big thing for cars, according to The Detroit News. Wireless smartphone charging in your car may soon be as common as touchscreens and voice-activated technology. Powermat Technologies Ltd. will offer wirel

The first view of the 2014 Chevrolet Corvette Stingray, from KBB.com. When’s the last time a Corvette lived up to your fantasy of what a Corvette should really be? Yeah, us too. Until now. The all-new 2014 Chevrolet Corvette Stingray scratches

When it comes to buying a new car, men and women have different car shopping characteristics according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information. Research from Kelley Blue Book Market Intelligence based on

Creating YouTube video ad campaigns for direct marketing, according to Search Engine Watch. YouTube is great. You want to watch funny videos or movie trailers? YouTube has you covered. Need instructions to create an AdWords campaign or fix your broke

Montway, Inc., the leading auto transport company in the country, has recently teamed up with Auction123, the leading provider of inventory management, online marketing solutions, and websites for dealerships of all vehicle categories, to offer insta

According to San Jose Mercury News, car shoppers are turning to mobile apps for the big purchase. As consumers grow increasingly comfortable buying smaller items such as clothes and concert tickets from their mobile devices, some are also using their

The most important shopper marketing trends to watch, according to iMedia Connection. Whether on our phones, tablets, or in-store, our fundamental shopping and buying needs, expectations, and behaviors have changed. Historically, digital marketing ef

Ford Focus, the best-selling vehicle nameplate in the world last year, retains that ranking through the first quarter of 2013 with global vehicle registrations up 18 percent compared to the same period in 2012. Based on analysis of Polk’s latest gl