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Study: Retail Paid Search Traffic Up, Organic Visits Down

Retail paid search traffic up, organic visits down, according to Search Engine Watch. The study provides an interesting look at where traffic to retail sites comes from, and how it converts. Paid search traffic went up a not surprising 30 percent, wh
Aug 29, 2013

Ignition Interlocks May Force Drivers to Buckle Up

According to The Detroit News, ignition interlocks may force driver to buckle up. After nearly 40 years, the auto industry may again force drivers to buckle up before they can start their cars. But first, federal regulators will conduct more research
Aug 29, 2013

10 Legal Tips for Your Social Media Policy

10 legal tips for your social media policy, from Ragan.com. Companies may wonder why their social media policies are a cause for concern. What’s wrong with a company prohibiting its employees from bad mouthing their place of employment online?
Aug 28, 2013

Complí and OCEG Partner to Deliver “Path to Compliance Obligation Management” Illustration

Complí®, the nation’s trusted provider of compliance obligation management software, has partnered with the Open Compliance and Ethics Group (OCEG) to sponsor the latest edition to OCEG’s illustrated series which delivers concise solutions to t
Aug 27, 2013

What’s Putting the Brakes on Google’s Self-Driving Car?

From Bloomberg: What’s putting the brakes on Google’s self-driving car? Google is weighing building its own line of self-driving cars independent of the automakers, according to new report by Amir Efrati on JessicaLessin.com. Efrati doesn
Aug 27, 2013

5 Ways Technology Eases Car-Buying Anxiety

5 ways technology eases car-buying anxiety from iMediaConnection. For me, walking the car lot on a Saturday is nearly as fun as a day at the golf course. The shoptalk is great, I get to take something for a spin, and even if I don’t come out with t
Aug 22, 2013

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Multi-channel attribution modeling: the good, bad and ugly models, from Occam’s Razor by Avinash Kaushik. There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We ha
Aug 22, 2013

4 Google Changes That Could Impact Your Holiday ROI

4 Google changes that could impact your holiday ROI, according to Search Engine Watch. If you ask retail marketers what has changed the landscape most as it relates to the upcoming holiday season, you might expect their answers to revolve around mobi
Aug 22, 2013

Infographic: Social Media User Demographics

Social media user demographics from Ragan.com. Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers? These are the types of questions all companies ne
Aug 21, 2013