There are quite a few dealer website plug-ins designed to generate leads, but on many websites, how they are implemented, hampers the power of these tools. With a great call to action and by closely following the third party’s installation instruct

Tips for effective Tweeting from Ragan.com. If you’re a regular Twitter user, you probably think you know what a good tweet looks like. A good tweet should have a catchy headline, shortened link, hashtags and fewer than 140 characters. Yes, I k

Buyer beware of SEO packages, according to Search Engine Watch. All too often, I have new clients share the “strategy” their previous SEO company/consultant had suggested (or worse – implemented) and it’s some sort of a package de

Ahead of the bell: August auto sales, from Yahoo Finance. U.S. auto sales were so strong in August that it may have been the best month since May of 2007, when $3 a gallon gasoline set off panic buying of fuel-thrifty vehicles. LMC Automotive, an ind

Tips for using Pinterest and Instagram to build strong consumer relationships, from MarketingProfs. Social media conversations are shifting from text to pictures, making images the new language of fan engagement. Consumers are talking about the produ

Automakers look to smartphones to attract millennial, according to NPR. Part of a series of stories produced in collaboration with Youth Radio on the changing car culture in America. In an effort to attract young people to cars, automakers have set u

StoneEagle Insurance Systems, Inc. (StoneEagle), a leading provider of administration systems to F&I product providers and insurance companies, is pleased to announce that SunPath implemented StoneEagle’s SEcureARCH system to completely manage

Hot tips to boost mobile ad engagement, from iMediaConnection. Advertisers are projected to spend $3.2 billion this year on local mobile advertising, more than twice what they spent in 2012 ($1.5 billion), according to Borrell Associates. This is a s

5 types of mobile content that product real-time results, from iMediaConnection. To many, the mere mention of “mobile marketing” conjures images of apps, unexpected SMS updates, and QR codes. But there’s a lot more to on-the-go camp