Every day it seems there’s another threat to automotive. One of the most profound changes for dealership operations in the last 10 years is that nearly every customer now uses digital technology. This shift has influenced consumer behavior and

Convenience, Value, Speed and Transparency and Trust have been around a long time. The difference between now and then, is that the volume of information and abundance of choices for service available to the customer has increased exponentially. I do

Ask any dealer, general manager, or sales manager how many cars they need to sell this month and they’ll immediately know the answer. No matter what day of the month it is, they’ll know where they are and what they need to do to hit the goal. So,

It’s common to complain that “this or that person stressed me out,” or that a particular situation creates undue stress in your life. It’s even more common that these stressors are external conditions or people under which we have little or n

Social marketer’s No. 1 challenge is still ROI, according to a new study from Sprout Social. Return on investment is the top concern for 55% of social marketers. This makes sense for two reasons: They aren’t meeting the full needs of their social

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers who sold over 60,000 vehicles a year (yes…SIXTY THOUSAND) back in the 1950s. And those aren’t numbers fr

Reading into any automotive trade publication or journal, the first thing we see is that it’s getting harder and harder to be profitable in the new car side of business. With vanishing profits and a slumping U.S. market, some say a period of disrup

I will optimistically assume that you (and hopefully every single dealership in the country) have a YouTube channel, but even if you do, are you using it the right way? Are you building a raving fan base? What is your strategy for your channel? Has y

At the end of a coaching session with the management team of a large dealership, where the focus was teamwork, the finance director came up to me, thanked me for the materials I had shared, and captured the essence of why he feels so many dealerships