FordDirect announced the results of its Automotive Consumer Marketing Survey. The findings confirmed the importance of having a strong online presence and reputation while continuing to communicate to consumers in a tailored manner. “Consumers are

Facebook launches new retargeting capabilities, according to Search Engine Watch. New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will no longer need to manage their Face

How much easier would it be to hire great employees if you only attracted cream-of-the-crop applicants? Unfortunately, the reality today is quite different, as only 20 percent of salespeople turn out to be star closers. On the fortunate side, I’ve

On January 9, 2007 Steve Jobs announced the launch of the iPhone at the Macworld convention and launched a revolution in the way people consumed the web.As Apple and their competitors began shipping millions of smartphones to the masses, the need for

The 6 psychological triggers behind viral content, according to Ragan.com. Your boss or client barges into your office and demands a viral video or Facebook post. You start to sweat. How can you make that happen? How can you get people to emphaticall

The best marketing ideas that never saw the light of day, from iMedia Connection. It’s the idea that still makes you wake up in a cold sweat. You spent weeks coming up with the perfect pitch for the perfect campaign that would put both you and

Expected rise in multi-device shopping means opportunities for dealers, according to Autoremarketing. When it comes to differentiating the respective tasks for which today’s online car shopper is using the PC/laptop, tablet and smartphone, there’

A beginners guide to Twitter analytics, from Search Engine Watch. Have you looked at Twitter Analytics? Assuming you don’t use any other analytics tools for Twitter, you’ll find some very useful information. Everyone can access this by go

Essential tech tips small businesses should know, according to iMediaConnection. Technology and small business go hand-in-hand. The premise is fairly simple — most technology solutions offer a level of automation that can handle increased workloads