The 6 hottest trends in marketing technology, according to iMediaConnection. The last 13 years of my digital marketing career have consisted of a few startups, hundreds of campaigns, countless technology partners, and the ability to serve as an advis

 

Adopting a lean approach to mobile strategy, according to Marketing Profs. As mobile has become the primary interface via which human beings experience an increasingly digitally optimized world, brands are being forced to adapt at an accelerated rate

Auto sales bounce back from government shutdown, according to USA Today. With four days left in the month, auto dealers can apparently let out a few sighs of relief. Auto buyers have apparently shrugged off the government shutdown and gone back to he

Handling insurance questions on your dealership blog, according to Stratosphere Studio. As everyone in the automotive world knows, the relationship with auto insurance companies can be a little delicate, at times. Naturally, as two entities that have

Your mobile marketing strategy’s tactical building blocks, from Marketing Profs. A recent study projected that mobile devices will be responsible for 15% of all retail e-commerce in 2013. It also projected that mobile customers will spend a tot

20 great tips for brands on Instagram, according to Ragan.com. In between the lo-fi selfies, the gratuitous food porn, and the #nofilter sunsets that often seem to define Instagram, smart brands are finding creative ways to distinguish themselves and

Toyota aims to trigger dealership foot traffic via mobile game, according to Mobile Marketer. Toyota is trying to spur some in-dealership engagement with consumers through a new mobile Web game to promote its crossover Rav4 SUV. Toyota has launched t

Becoming a leading SEO mechanic, according to Search Engine Watch. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what th