Evaluate and overhaul your SEO strategy, according to Search Engine Journal. If there’s one thing that’s a constant when it comes to SEO, it’s that things are always changing. Ten years ago, a good way to get your site ranked at the top of the

The single most important website metric, according to Entrepreneur. Since Google Analytics was made available for free in 2005, marketers, media experts and everyone in between has struggled to make sense of the various metrics it records–page

From Search Engine Watch, using hashtags in social media and search. By now everyone has seen or heard hashtags used. Yes, I said ‘heard’ because hashtags have now infiltrated contemporary culture and advertising campaigns. One blogger re

5 Facebook ad features you should be using NOW, according to Search Engine Watch. Facebook HQ has been busy tinkering with the ads platform to make improvements that provide Facebook advertisers more control, more organization, and streamlined ad cre

Men vs. women: 28 surprising marketing facts, according to iMediaConnection. For digital marketers, understanding the differences between how men and women shop, browse, and engage online is a no brainer. And although the gender lines are blurring, t

Unlocking the potential of real-time marketing, according to Marketing Profs. Real-time marketing isn’t necessarily new, but Oreo’s blackout ad at this year’s Super Bowl highlighted the power of this strategy. Marketers are now scra

2 Simple but brilliant content marketing examples from the Great White North, from Convince & Convert. Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he

Using blogging to increase your dealership traffic, from Stratosphere Studio. If you haven’t started blogging for your auto dealership to increase website traffic, leads, and sales, then you are missing out on a huge opportunity for your business.

Content mistakes that may be chasing your website visitors away, according to Ragan.com. An article at pingdom says there are more than 634 million websites, with 51 million new ones added each year. How do you make yours stand out from the crowd? Th