Posts
Posts
Dealer/GM NewsDigital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Seven Ways to Energize Sales
Seven ways to energize sales, according to Entrepreneur. In this highly competitive marketplace, it’s vital to keep your marketing campaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist
Nov 25, 2013
The Best-Selling Car In Every State
The best-selling car in every state, according to Business Insider. The auto industry has become so globalized, you can find the same Ford in Detroit and in Beijing. So it’s not surprising that Americans’ taste in passenger vehicles has b
Nov 25, 2013
Tips on How to Prepare for Google’s 2014 Algorithm Updates
Tips on how to prepare for Google’s 2014 algorithm updates, according to Search Engine Watch. It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin and Panda, Hummingbir
Nov 25, 2013
What You Can Learn From Google Analytics Mobile Reports
What you can learn from Google Analytics mobile reports, according to Search Engine Watch. When the Internet was first used in households it was accessed through a cumbersome piece of technology, a desktop computer, and probably viewed on a CRT scree
Nov 21, 2013
Posts
Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSocial MediaTechnology
Advertisers Should Just Quit. Nothing Will Ever Top This Volvo Commercial
The latest Volvo commercial is going viral for good reason. Action star Jean-Claude Van Damme takes his 53 year-old body to the next level to showcase Volvo’s Dynamic Steering System. The stunt is in fact real. A Volvo rep confirmed that the sp
Nov 20, 2013
Posts
Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales StrategiesTechnology
Millennials: Harder To Reach, More Impressionable
According to Marketing Daily, millennials are harder to reach and more impressionable. Reaching Millennials is harder than other generations — what with all their multitasking and connected devices — but the payoff for actually getting th
Nov 20, 2013
Posts
Dealer ManagementDealer/GM NewsDigital DealerExpense ManagementF&I ManagementFinance & Insurance NewsLeadershipOwnershipPre-Owned Sales & Marketing StrategiesSales & Marketing
Technology and Herding Cats
Supervising the accounting office was my least favorite tasks as a CFO/controller. I’d rather create a new spreadsheet or write a report on our DMS system. I used the phrase “herding cats” to describe the difficulty involved in coor
Nov 19, 2013
Posts
Dealer/GM NewsDigital DealerGeneralMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingTechnology
The Grand Conspiracy of SEO Agencies
The grand conspiracy of SEO agencies, according to iMediaConnection. Search engine optimization isn’t always about getting better listings in search engines. More frequently, SEO is quietly rescuing second-rate websites. Most websites are secon
Nov 14, 2013
Your Website: Be “Responsive” & Profit
Many tech-savvy dealerships have done an excellent job of establishing dynamic and effective websites. Searchable inventory, current sales promotions, embedded video, clear contact information, directions, maps and other features have made dealer web
Nov 11, 2013