Big data and marketing: don’t believe everything you read, according to Marketing Daily. With business publication headlines proclaiming “Big Data’s Promise to Business: Three Steps to Success” and “Big Data for Dummies R

10 ways to get more engagement on Facebook, from Ragan.com. Facebook has made a lot of changes over the years, prompting businesses to continue trying to figure out how to get people to see their content and interact with it. You’ve probably lo

Digital marketing is a focus for all dealers as more consumers shop first online. Although most customers are online, the sad truth is: Most dealers don’t need digital marketing. It’s not because there is no value from digital marketing. Rather,

Advertisers find a new way to connect with motorists, according to The Detroit Bureau. You’re on your way to work and notice your stomach growling. No problem. An ad for the local McDonald’s has popped up on your navigation screen. Later that day

10 magnificent marketing lessons from Dr. Seuss, according to Ragan.com. Content marketing and storytelling go together like green eggs and ham, so who better to take inspiration from than Dr. Seuss, one of the world’s greatest storytellers? He

From MLive, did black Friday impact US auto sales in November? Lucrative Black Friday deals and 2013 model-year sell downs are expected to add up to a great month for U.S. auto sales in November. Analysts predict overall industry sales to be up at le

Men outspend women during holiday season, from AdAge. As marketers duke it out in the critical holiday sales season, they’d be wise not to forget about a key demo: men. Yes, men — who outspend women during almost every annual holiday, acc

27 marketing myths, from iMediaConnection. Myth: Apple is amazing at social media marketing Reality: Apple has no presence on social media As of 2013, Apple has yet to claim a Twitter account, Facebook page, or any other type of social media presence

5 ways to become data literate in digital marketing, according to Ragan.com. In the 1800s, during the early developmental stages of the steam locomotive, it was commonly believed that train cars would look like stagecoaches. At that time, who would h