From Market Watch: What do women want? The differences between men and women have mystified psychoanalysts, philosophers and divorce lawyers. Perhaps the keys to solving this age-old mystery are is in fact keys — car keys. Want to understand the ma

Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself. With so many media options available these days, it can be

From Stratosphere Studio: How much would online marketing cost my auto dealership? Sometimes it can be a real guessing game trying to figure out how much money your auto dealership should spend on marketing in order to generate more business. There�

Facebook is the social network of choice for Gen X, according to eMarketer. Being a smaller generation than the baby boomers or millennials does not make Generation X small in absolute terms. This is a substantial population—some 65 million, by one

PR lessons from Ron Burgunday, according to Ragan.com. The much anticipated film “Anchorman 2” hits theaters on Wednesday, and the MediaSource crew can’t wait. As a team of trained television journalists turned PR pros, the legendar

Time and time again, automotive customers seek out dealerships that offer the best personalized customer service. Attention to customers’ individual needs and interests sets a great dealership apart from the rest, and keeps customers coming bac

Lead acquisition 101, from Stratosphere Studio. At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads. Since lead generation is absolutely

Google+ launches social ad, according to Search Engine Watch. Google+ has figured out a new way to monetize its social platform and drive more traffic back to it from across the web, with a promoted posts feature called “+Post.” The concept of +P

15 tips about social media and the law, from Ragan.com. At TopRank Online Marketing, Monday mornings are usually filled with coffee, the clicking and clacking of keyboards and the chatter of internal meetings. But a recent Monday was full of social m