Facebook’s news feed changes will require new marketing strategies, according to Ad Age. The news that Facebook is changing its news feed algorithm to deliver more “news” has marketers worried about maintaining reach and frequency o

Auto shoppers 71% more influenced by digital ads, according to ADWEEK. Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the

Marketing Strategies for achieving business growth, from The Guardian. It’s one thing to have a great product, but it will never be a success unless your potential customers know about it. That’s where marketing comes in. Neil Addley, man

A quick how-to guide on search retargeting, from Marketing Profs. Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. The most common form of retargeting is known as

10 Marketing trends to look out for in 2014, according to Entrepreneurs Business marketing last year was like a roller coaster ride. We saw new platforms, new channels,new roles and new tools pop up all over the place. It’s as though innovation

Building loyalty with social customers, according to Social Media Today. Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments shar

Enhanced AdWords Campaigns. Hummingbird. Conversational Search. There’s been no shortage of big headlines coming out of the Mountain View search giant in the last few months. What you haven’t heard about is the newest mousetrap in search engine m

When Responsive Web Design hit the automotive space over a year ago, it was a brand new concept to many. The idea that dealers no longer needed a separate mobile site, but a single site with a Content Management System (CMS) that automatically adjust

Having been in the car business for over thirty years, I have often been amazed at how some things just don’t make sense. For instance, most Americans from adolescence on have a special place in their hearts for automobiles. Having a car has always