According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in. But just because it’s their first actual contact with you doesn’t mean they are at the start of their process. Quite the opposite: most

The automotive industry is ever-changing and dynamic. It is estimated that 75 new vehicle models will launch in 2018(1) – of which 45 percent will be SUV models(1). And, 3.09 million vehicles1 are expected to hit showrooms in 2019, bringing inc

“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s vice president of marketing and managed services, on the pressing topics and issues within the fixed operations world. Question:  How can dealerships sustain profits in

CEO & Executive Chairman Scot Eisenfelder shares how data can increase revenue in the service drive in this video blog.

When an individual clicks on one of your display ads but ever fills out a form, do you expect to know when they walk into your storefront? Short of taking a survey at the door, there’s never been much hope for that kind of attribution… until now.

Your Team Members Are Either Spectators or Doers Mindless managerial duties and conformity are major traps for mediocre managers and the casualties are the dealership’s personnel. The time has come to shed the “old-school” bureaucra

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116 study participants were quizzed on brand identity, specific element recall and overall perception of commercial messa

Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the two terms? Can changing the language you use really increase your sales? When selling to women, language can make all the difference betwe

In my last column we reviewed the need for growing our own qualified and quality techs to combat today’s obvious shortage, some of the history of service production teams and their purpose, as well as the need to reexamine how the system might prov