A three-step strategy for automotive marketers, according to DataMYX. Due to brand discontinuation and companies exiting the U.S. market, a number of automobile brands have disappeared from the marketplace over the past few years. But these brands st

10 social media marketing solutions for small businesses, from Business News Daily. Social media marketing is an art form, and with the right social media marketing solution, business owners can master it. Although social media platforms offer their

Local car dealerships search for growth online, according to ADWEEK. As thousands of consumers pour into Detroit’s North American International Auto Show this week to kick the tires of new models and concept cars, many will go back to their hometow

From Forbes: Does it take a genius to sell a car? BMW AG is rolling out a new model for its retail sales to “future-proof” its distribution. Translation: Make sure its dealerships don’t become obsolescent, says Peter Miles, executive vice presi

5 reasons to shift auto marketing to 50-plus in 2014, according to Huffington Post. U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry’s acceleration is the 50-plus

Why TV ad spend will grow more than digital spend in the next five years, according to Media Post. TV ad spend in the U.S. will grow more each year for the next five years than digital video ads will (yes, you read that correctly.) At the closing pan

GM boss outlines another tricky year, according to The Wall Street Journal. General Motors Co. cheered investors late Tuesday with news that it will start paying a dividend. This morning, the company’s new president, Dan Ammann, waved a caution fla

The declining value of social marketing, according to iMediaConnection. Social marketing’s been around for a while now. Are you in? Or are you waiting? Have you been there, done that, and gotten the T-shirt? Are you battle weary and wish the wh

From Huffington Post: Brilliant, but scary as hell marketing tactics from Thinkmodo. Hear a baby crying in an unattended stroller on the street? Of course you should investigate it. Just be warned that said baby might be part of a viral marketing stu