4 ways to outthink your competitors, according to Entrepreneur. In The Art of War, Sun Tzu wrote that “It’s more important to outthink your enemy than outfight him.” Even after 2,500 years, this maxim is still so universal and relevant.

It’s a question I’m hearing from dealers on a regular basis: “What are the pros and cons of inventory-based search marketing campaigns?” After all, when you look out your windows at a sea of new and used vehicles in need of buyers, it’s nat

A lot of my clients tell me the “process” that they went through to make a decision to hire a consultant. Most of the stories are embedded with much anxiety as to what to do. Client #1: This Dealer was on the fence as to whether his manager was �

Most automotive dealerships and businesses are currently doing some form of marketing. You may be sending out email newsletters, notifying your customers of their appointment times with quick text message reminders, and even advertising your vehicles

Convincing your boss to invest in social media marketing, according to Hubspot. Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. The only thing standing in

From Search Engine Journal: Search Marketing – Know the competition, know yourself. Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war, so I find Sun Tz

Auto dealers try to get buyers into vehicles faster amid web advances, according to The Detroit News. One automotive executive wants car buyers to spend a mere hour in dealerships while completing the purchase. If achieved, that would mark a seismic

15 tips on marketing spend from Fullstart. Our friends at the YEC asked 15 entrepreneurs to share how bootstrappers should allocate resources for marketing and advertising. Here’s what they found: Channel Your Inner Seth Godin When I was starting T

Majority of car buyers show-rooming on dealer lots, according to Marketing Land. Showrooming has come to the automotive industry. Would-be car buyers have long used the PC internet for research during the purchase process; however a new study says th