From Forbes: Let love inspire your leadership. Valentine’s Day is coming up, which means that love is in the air. Unfortunately, it’s not in the air, or culture, or anywhere else at too many companies. Which is not only a shame, it’s very short

From Marketing Profs: Email Marketing Tactics – what worked (and what didn’t) in 2013. Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, acc

4 reasons you have to respond on social media, according to Socialmedia Today. Yeah, I’m on Facebook and Twitter. Isn’t that enough? While that is definitely a good start, by no means is that enough. In today’s social atmosphere tha

From Business 2 Community: Are you customer-centric? I was speaking on a panel addressing dig­i­tal expe­ri­ence, Web content man­age­ment, and mar­ket­ing when I real­ized that there was one glar­ing waste of mar­ket­ing dol­lars we sti

Over half of new car sales will be digitalized by 2020, according to The Nation. Factors to influence the changes include high real-estate costs, expensive resources, and need for innovation to stay afloat have compelled many automotive dealerships t

3 valuable lessons I learned about automotive social media in 3 days, according to One Big Broadcast. Last week, I started working for Wikimotive as a social media rep. It’s my job to maintain a dealer’s social media presence by creating great co

Automakers lean more on suppliers for technology, according to MiBiz. Nearly every industry has felt the disruptive power of technology, and it turns out that the automotive sector is no exception. The current period of tech-fueled disruption could c

5 free apps no salesperson can survive without, according to Hubspot. Sometimes navigating a sales process can feel like you’re lost in the middle of the wilderness. Lost, lonely, and no idea where to go next. It is pure survival mode. Just lik

As an enlightened business-person, you’re looking for tools that will make it easier to conduct business without cutting corners. The good news is that even the smallest businesses can take advantage of technology that’s uncomplicated, ea