Three must-have internal metrics for productive marketing teams, according to Marketing Profs. It’s no secret that analytics—related to your revenue, website, customers, and brand—should be a cornerstone of any marketing program. Tracking e

Vehicle-to-vehicle communication could revolutionize car insurance, according to Main St. Vehicle-to-vehicle (V2V) communications will not only revolutionize how consumers drive as more cars communicate with each other, it will also speed up the adop

The most important element for increasing leads and sales, according to Marketing Profs. We’ve witnessed a spate of recent articles proclaiming the “consumerization” of all things business—the consumerization of sales, of IT, and

The importance of keeping the end goal in sight in social media strategic planning, from Socialmedia Today. I read an article by Tom Keene recently titled ‘2014: Social Media Descends to 35 Feet’. I had to read it a couple of times (it’s a

A secret gem in any car dealership, according to Bryant Surety Bonds, Inc. Let’s face it- everything is smart in 2014. We all own a smartphone, smartwatches are on the rise, even our TVs can do more than you’d expect. Cars are no different. And t

The importance of the up-sell and how to do it, according to Auto Scheduler Advantage. Up-selling on big items is the best way for a dealership to make a profit. Extra products and extended warranties are good examples of high margin products that ca

4 creative ways to improve the client experience, according to Huffington Post. Excellent customer service is synonymous with sustained success and growth in a business. Studies prove customers who are treated fairly are likely to pay more for better

How millennials interact with brands on social media, according to Ragan.com. Facebook is the most popular platform among millennials for interacting with companies or brands online, followed by Twitter and Pinterest, recent research from The Center

What Google’s foray into cars means for the automotive industry, according to re/code. Just like Apple’s iOS in the Car announcement, the details of Google’s announcement of the Open Automotive Alliance were sparse. According to the FAQ sec