Last month, I made the ‘big switch,’ cutting the cable-delivered TV to ‘Streaming,’ and in the process, discovered the world of OTT (over-the-top) advertising. In addition to the regular channels I previously received, I am now able to access

It’s that time again. It’s the beginning of a New Year where we take time to assess and realign things. Do you have a social media policy in place for your dealership? If so, how often do you review it? Now would be a good time you to eit

Performance Lexus, of Cincinnati, Ohio, is an 18-time winner of the Elite of Lexus Award. The store is part of the Performance Automotive Network, a family-owned business operating for over 40 years. The network has enjoyed steady growth and is curre

When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and trav

Read the headlines and you see it everywhere: online used vehicle sales are booming. Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in

According to recent research, most car buyers are undecided at the start of their shopping journey. In fact, only 1 in 3 car buyers knows the exact vehicle they want to purchase when they start shopping. But while potential customers are still explor

Paid or Organic, Branding or Sales– no matter what you’re putting out there and why, there are certain platforms that serve our varying needs as business owners differently. In today’s Think Tank, I’m breaking down what platfo

CEO & Executive Chairman Scot Eisenfelder explains how leakage points in the service drive affect revenue in this video blog.

According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in. But just because it’s their first actual contact with you doesn’t mean they are at the start of their process. Quite the opposite: most